{"title":"TRENDING NOW","description":"","products":[{"product_id":"sexy-women-ladies-dress-hot-see-through-long-sleeve-mesh-sequined-vestido-bodycon-evening-party-clubwear-pencil-mini-dress","title":"Building a StoryBrand: Clarify Your Message So Customers Will Listen","description":"\u003cp\u003eDonald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.\u003c\/p\u003e\n\u003cp\u003eWhether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32330944708705,"sku":"","price":45.8,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/41TRnujborL.jpg?v=1590346496"},{"product_id":"2016-spring-autumn-womens-knit-pullover-batwing-shirt-hollow-out-long-sleeve-o-neck-sweater-female-sweaters","title":"Photoshop 6 Photo-Retouching Secrets (Voices That Matter)","description":"\u003cp\u003e\u003ci\u003ePhoto Retouching Secrets\u003c\/i\u003e\u003cspan\u003e is not another color correction book, or scanning manual. It covers only one topic: retouching images to make them look better\u003c\/span\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32318938185825,"sku":"","price":17.98,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51XzVtZaCIL._SX394_BO1_204_203_200.jpg?v=1590188296"},{"product_id":"photoshop-layers-professional-strength-image-editing","title":"Photoshop Layers: Professional Strength Image Editing","description":"\u003cp\u003ef you want to achieve professional results, use professional techniques. Layers, Layer Masks and Blending Modes are the tools of choice amongst professional image editors.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn this concise book, Landscape Photographer Robin Whalley guides us through these essential tools and techniques. Specifically designed to meet the needs of the photographer, this guide is packed with easy to follow examples and advice.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eHow this book will help you\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThe book is arranged into three sections:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSection 1\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eexplains how to work with layers and how you can apply their power to your photography.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSection 2\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003elooks at using masks together with layers. You will learn how to easily target adjustments onto precise areas of an image. You will also learn powerful techniques to create complex masks with ease. The section concludes with a detailed example, combining two images seamlessly into one.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSection 3\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eexamines how Photoshop blending modes can be used with layers. It will help you quickly understand the different blending modes, what they do and how you can use them. Several blending mode recipes are presented to reinforce your understanding of the different modes. The section concludes with a powerful demonstration of blending modes, combining photography and image textures into beautiful digital art.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTo support the book’s many examples, Robin provides the images. These can be downloaded from his website, allowing you to practice on your own computer. This is a concise book focused on helping you develop your Photoshop skills. Don’t waste valuable time, needlessly wading through pager of filler content.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you want to learn Photoshop Layers fast, read this book.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe techniques in this book can be used with any version of Adobe Photoshop supporting layers, including the latest Creative Cloud release. Please note, the book doesn’t apply to Elements or Lightroom.\u003c\/em\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32318984093793,"sku":"","price":10.99,"currency_code":"MAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/515aqRh_OQL.jpg?v=1590189311"},{"product_id":"mastering-nik-viveza-transform-your-colour-photography","title":"Mastering Nik Viveza: Transform Your Colour Photography","description":"\u003cp\u003eSince the first edition of this book, Google has made the Nik Collection and Viveza FREE and then sold the Nik Collection to DxO. Despite these developments, this book continues to work with the latest Nik Collection 2018.\u003c\/p\u003e\n\u003cp\u003eUsing Viveza’s tools correctly can literally transform an average image into a beautiful photograph. Following this concise, informative book you will quickly achieve professional quality results with Viveza.\u003c\/p\u003e\n\u003cp\u003eYou will learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to dramatically reduce your editing time using the features of the Viveza interface.\u003c\/li\u003e\n\u003cli\u003eControl colour and light in your photography through careful editing.\u003c\/li\u003e\n\u003cli\u003eTo apply counterintuitive adjustments to achieve excellent results.\u003c\/li\u003e\n\u003cli\u003eHow to use Control Points to selectively target adjustments, and how to use multiple control points greater precision.\u003c\/li\u003e\n\u003cli\u003eWays to integrate Viveza into your photo editing workflow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book also includes a valuable discount for an accompanying Viveza video course.\u003c\/p\u003e\n\u003cp\u003eAt the end of the book you will find four full-length examples. These demonstrate how, starting with a basic image you can transform it into an impressive photograph. You can also download the high-resolution images from the author’s website, allowing you to follow along on your own PC or Mac.\u003c\/p\u003e\n\u003cp\u003eThe second edition of the book has been expanded to include more examples and more in-depth information. Despite this, it retains the concise, hand on approach that made the first edition so popular. If you have ever struggled to make your images look the way you want them to,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003edownload Viveza and use this book\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32319277465697,"sku":"","price":12.99,"currency_code":"MAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51omcfZaodL.jpg?v=1590190184"},{"product_id":"nik-sharpener-pro-3-how-to-achieve-razor-sharp-images","title":"Nik Sharpener Pro 3: How to achieve razor sharp images","description":"\u003cp\u003e\u003cspan\u003eThis book covers Nik Sharpener Pro 3.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eA significant but often overlooked element of how we impress others with our photography is image sharpness. It used to be that your images just needed to be in focus but this is no longer sufficient in today’s digital world. Your images need to be razor sharp and packed with detail, whether displayed on the screen or in print. Without the correct level of sharpness your work will just fail to impress and blend into a sea of mediocre photography.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eEffective and correct sharpening will reveal the true beauty of your images. Fine detail will become evident, giving your photographs depth and realism. You can even use sharpness (and blurring) as a tool to control how people examine and perceive your images. By sharpening your images properly you can add an extra dimension of interest for those viewing your photography.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBut how do you go about correctly sharpening your images without adding too much? This book provides answers using Nik’s superb Sharpener Pro tools.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eYou will learn:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHow to use the Nik tools as part of a comprehensive, industrial strength sharpening workflow to achieve super sharp images with minimal problems.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe difference between the RAW Pre-sharpener and Output Sharpener tools, which to use in what circumstances and how to avoid introducing problems through incorrect sharpening.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSelective blurring and sharpening techniques to influence subconsciously the viewer’s perception of your work.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHow to apply the correct level of sharpening for output to print or for screen display.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHow to use all the elements of the Sharpener Pro interface to make your adjustments easier and quicker.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHow to understand common sharpening problems and avoid them.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAnd there is more, all backed up by two full comprehensive case studies for which you can download high resolution images to practise your new skills.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis is a comprehensive 25,000-word guide supported by 128 illustrations. It is designed to help the beginner and intermediate level user of Nik Sharpener Pro gain maximum benefit from this tool and use it to bring out the detail and beauty hidden in your images\u003c\/span\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32319289098337,"sku":"","price":4.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/41tQ8fJ2KoL.jpg?v=1590190280"},{"product_id":"photoshop-compositing-secrets-unlocking-the-key-to-perfect-selections-and-amazing-photoshop-effects-for-totally-realistic-composites","title":"Photoshop Compositing Secrets: Unlocking the Key to Perfect Selections and Amazing Photoshop Effects for Totally Realistic Composites","description":"\u003cp\u003eCompositing is one of the hottest trends in Photoshop and photography today for portrait photographers, designers of all walks of life, and even retouchers. Everywhere you look, from group photos, to school graduation or sports portraits, to magazines, movie posters, and DVD covers, chances are, you’ve seen compositing.\u003c\/p\u003e\n\u003cp\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ePhotoshop Compositing Secrets\u003c\/i\u003e, Matt Kloskowski takes you through the entire process behind creating convincing, well-executed, and captivating composites. You’ll see how to create images that run the gamut from real-world portraits for corporate, graduation, or group photos to sports portraits, templates, and collages, and even the surreal, dramatic composites that clients clamor for.\u003c\/p\u003e\n\u003cp\u003eYou'll learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne of the most important secrets to compositing: how to master selections in Photoshop (yes, even wispy hair),\u003c\/li\u003e\n\u003cli\u003eWhat background color, and camera and lighting setups work best for compositing,\u003c\/li\u003e\n\u003cli\u003eHow to move a subject from one background to another, and the Photoshop lighting and shadowing techniques to make it look real,\u003c\/li\u003e\n\u003cli\u003eAnd all the Photoshop tips, tricks, and special effects you need to pull off a convincing, professional composite.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNo matter if you're a professional, an aspiring professional, or a hobbyist,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ePhotoshop Compositing Secrets\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003ewill sharpen your skills and open up a whole new avenue of photographic expression in an easy-to-understand way that will have you creating your own composites in no time.\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32322569076833,"sku":"","price":23.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/61Az6MIyEEL._SX437_BO1_204_203_200_d0817400-4035-47fe-8079-3baf644f6ac2.jpg?v=1590241400"},{"product_id":"layers-the-complete-guide-to-photoshops-most-powerful-feature","title":"Layers: The Complete Guide to Photoshop's Most Powerful Feature","description":"\u003cp\u003e\u003cspan\u003eWhen Photoshop guru Matt Kloskowski was asked why he wrote this book, he replied, “It’s simple: I wanted to write the Photoshop book that I wished was around when I was learning Photoshop”. You’ve always known that layers were the key to understanding Photoshop, and now you have a resource to show you exactly how. With Matt’s clear, easy-to-follow, and concise writing style you’ll learn about:\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWorking with and managing multiple layers\u003c\/li\u003e\n\u003cli\u003eBuilding multiple layered images\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBlending layers together\u003c\/li\u003e\n\u003cli\u003eExactly which of the 25+ Blend Modes you need to worry about (there’s just a few)\u003c\/li\u003e\n\u003cli\u003eLayer Masking and just how easy it is.\u003c\/li\u003e\n\u003cli\u003eUsing layers to enhance and retouch your photos\u003c\/li\u003e\n\u003cli\u003eAll of the tips and tricks that make using layers a breeze.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eIf you want to finally understand layers in Photoshop, this book is the one you’ve been waiting for.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32322614394977,"sku":"","price":19.98,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/61_mLVcUXLL._SX415_BO1_204_203_200.jpg?v=1590241755"},{"product_id":"photoshop-for-lightroom-users-photoshop-for-lightroom-us_p2-voices-that-matter","title":"Photoshop for Lightroom Users: Photoshop for Lightroom Us_p2 (Voices That Matter)","description":"\u003cp\u003eAdobe Photoshop Lightroom is truly an awesome program, and the primary editing tool for so many photographers today. But, at some point, you realize that there are things you need to do to your images that Lightroom just can’t do. It could be anything from pro-level portrait retouching, to blending two or more images together, to incredible special effects, to removing distracting things in your image, to adding beautiful type to your images, and, well…there are just lots of incredible things you could do…if you just knew Photoshop.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAdobe Photoshop is…well…it’s Photoshop—this huge, amazing, Swiss Army knife of a program with 70+ tools, and more than a hundred filters. So, compared to Lightroom it seems really complicated, and it could be, but you’ve got a secret weapon: Scott Kelby. He’s the same guy who wrote the world’s #1 best-selling book on Lightroom, he’s Editor and Publisher of\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ePhotoshop User\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003emagazine and\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eLightroom Magazine\u003c\/i\u003e, and he’s here to teach you just the most important, most useful parts of Photoshop—just the stuff that Lightroom can’t already do. Once you learn these techniques (all covered in this short, quick, easy-to-use, plain-English guide), it opens a whole new world of productivity and creativity. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHere’s what you’ll learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eScott tells you flat-out which tools to use, which techniques work best, which ones to avoid, and why. You only really need about 20% of what Photoshop can do, and that 20% is all covered right in this book.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe most important layer techniques, and learning layers is like being handed the keys to the candy store—this is where the fun begins, and you’ll be amazed at what you’ll be able to do, so quickly and easily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eScott’s favorite (and most useful) portrait retouching techniques; his favorite special effects for landscape, travel, and people photos; plus which filters are awesome (and which ones waste your time). \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlso, you’ll learn how to mask hair and create super-realistic composites (you’ll be amazed when you learn how easy this is), plus how to take advantage of all the latest Photoshop technology, how to leverage the latest features (so you’re doing things the easy way), and a bunch of today’s most popular techniques (the same commercial looks you’re seeing in hot demand), so you’ll be using Photoshop like a shark in no time. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIf you’ve been saying to yourself, “Ya know, I really should learn Photoshop,” you’re holding the absolute best book to get you there, coming from the guy who literally wrote the book on Lightroom. He knows how to help you make the most of using these two powerful tools together to take your images (and your fun) to the next level. You are going to love being a Photoshop shark! \u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32322625699937,"sku":"","price":19.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51FJQOYCE4L._SX398_BO1_204_203_200.jpg?v=1590241891"},{"product_id":"presentation-zen-simple-ideas-on-presentation-design-and-delivery-voices-that-matter","title":"Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)","description":"\u003cp\u003eGarr Reynolds, author of the best-selling book on presentation design and delivery, is back with this newly revised edition of this classic book,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ePresentation Zen\u003c\/i\u003e. Showing us there is a better way to reach your audience through simplicity and storytelling, Garr tackles the conventional wisdom of making presentations with slides and shares his approach to designing and delivering successful and provocative presentations. In this new edition, Garr includes fresh examples from which to draw inspiration, and offers techniques for cutting through the noise and distractions of modern life and truly engaging with your audiences in a meaningful way. Combining the solid principles of design with the tenets of Zen simplicity,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ePresentation Zen, Third Edition\u003c\/i\u003e, puts you solidly on the path to creating simpler, more effective presentations that will be appreciated, remembered, and best of all, acted upon.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“Presentation Zen changed my life and the lives of my clients. The philosophy and approach so elegantly explained in Garr’s book will inspire your audience. Don’t even think of giving another presentation without it!”\u003c\/p\u003e\n\u003cp\u003eCarmine Gallo\u003c\/p\u003e\n\u003cp\u003eAuthor,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Presentation Secrets of Steve Jobs\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eTalk Like TED\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“Garr has broken new ground in the way we think about the power of presentations, and more important, has taught an entire generation of communicators how to do a better job. Don’t miss this one.”\u003c\/p\u003e\n\u003cp\u003eSeth Godin\u003c\/p\u003e\n\u003cp\u003eLegendary presenter and author,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThis is Marketing\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“If you care about the quality and clarity of your presentations–and you should–pick up this book, read every page, and heed its wisdom. Presentation Zen is a contemporary classic.”\u003c\/p\u003e\n\u003cp\u003eDaniel H. Pink\u003c\/p\u003e\n\u003cp\u003eAuthor,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eA Whole New Mind\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eDrive\u003c\/i\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32322645229665,"sku":"","price":15.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/41kduhLxJjL._SX399_BO1_204_203_200.jpg?v=1590242039"},{"product_id":"the-photoshop-elements-3-book-for-digital-photographers-voices-that-matter-1","title":"The Photoshop Elements 3 Book for Digital Photographers (Voices That Matter)","description":"\u003cp\u003e\u003cspan\u003eYou may be new to the world of digital photography, but you're no stranger to the aesthetics driving it! What you need is a \"grip it and rip it\" guide to getting the most of the new digital medium with the most affordable imaging editing tool on the market-Photoshop Elements 3. This action-pack DVD delivers! In this DVD, veteran author \u003c\/span\u003e\u003cb\u003eScott Kelby\u003c\/b\u003e\u003cspan\u003e offering graphically rich tutorial--and project-based examples of every key step in the digital photography process. From experimenting with camera settings to capturing, editing, and outputting your images, Photoshop master \u003c\/span\u003e\u003cb\u003eScott Kelby\u003c\/b\u003e\u003cspan\u003e drills on the tips and best practices that will make the transition from traditional to digital photography a painless one. No theory, no challenging you to come up with your own settings-just precise instruction for great results! Includes complete coverage of all that's new in Elements 3 and more!\u003c\/span\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32322663841889,"sku":"","price":15.69,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51-_qG6lnSL._SX398_BO1_204_203_200__1.jpg?v=1590242190"},{"product_id":"mastering-photoshop-masks-professional-strength-image-editing-techniques-for-photographers-1","title":"Mastering Photoshop Masks: Professional Strength Image Editing Techniques for Photographers","description":"\u003cp\u003eIn this clearly explained book, Landscape Photographer Robin Whalley reveals a powerful collection of Photoshop techniques. Tools enabling you to create complex and impressive photography in minutes. You don’t need to spend hours in Photoshop once you understand a few simple techniques.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePhotoshop masks are one of the most powerful and flexible editing tools you can use. They make possible complex adjustments. Adjustments that can transform a photograph. Take the cover of this book for example. The image was taken in the middle of the day. And yet it’s been transformed into a moody nigh time scene. All of this was achieved using masks and is explained step by step for you to follow.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eIn this book you’ll learn to:\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eProduce detailed and complex masks in minutes not hours.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreate detailed Channel Masks, allowing you to replace a boring sky or change a colour.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eQuickly generate Luminosity Masks to target adjustments on the highlights, shadows or midtones of an image.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMake complex selections using the latest Photoshop CC tools as well as traditional techniques. It doesn’t matter how old your version of Photoshop is, there will be techniques you can use.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eQuickly clean up masks with a simple brushing technique. This enables you to beautifully blend adjustments, essential in creating realistic photography.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe complex subject of Photoshop masking has been distilled into this easy to use book. Featuring many examples, you can follow along using the actual image files supplied on the author’s website.\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32322675572833,"sku":"","price":6.69,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51YrJt_cD4L_1.jpg?v=1590242319"},{"product_id":"essential-photoshop-how-to-use-9-essential-tools-and-techniques-to-transform-your-photography","title":"Essential Photoshop: How to use 9 essential tools and techniques to transform your photography","description":"\u003cp\u003eIn this clearly explained and well-illustrated book, Landscape Photographer Robin Whalley guides you through the maze that’s Photoshop. With step by step instruction you quickly learn the essential tools and techniques. More importantly, you discover most of Photoshop can be ignored. To edit and enhance photography, you only need a handful of techniques.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis impressive little book was developed specifically for photographers. It’s structure and language make it accessible and easily understood, even by the novice user. Despite this, seasoned Photoshop users can also learn a thing or two.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIt doesn’t matter if you’ve previously tried and failed to learn Photoshop. This book will cut through the confusion of Photoshop options. By focussing on the key tools and techniques, it’s possible to make sense of and quickly master Photoshop. A few powerful tools have been a constant in Photoshop for many years and for good reason. These are the same tools and techniques professional image editors turn to daily.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFollowing this book and you quickly learn:\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eTo evaluate images, quickly identify the necessary adjustments.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to navigate the confusing Photoshop interface, allowing you to work quickly and confidently.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to remove dust spots and unwanted objects to clean up your photos.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaster the confusing Photoshop curves tool. One of the most powerful adjustment you can use.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to perform colour correction to make images more appealing.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow to work with layers for special effects and control over your editing.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTo create and work with masks for seamless, targeted image enhancements.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAbout different Color Space adjustments so your photography always looks good.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBy the end of this book you will feel confident in using Photoshop to enhance and transform your photography.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe book is illustrated throughout with well-structured examples. Supporting image files can be downloaded from the author’s website, allowing you to follow along on your own computer. This book is packed with techniques, advice and guidance to ensure you’re quickly work effectively with Photoshop.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDon’t delay learning Photoshop. Get this book.\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32322685272161,"sku":"","price":5.69,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51GTZaHL7tL.jpg?v=1590242438"},{"product_id":"essential-colour-management-what-every-photographer-needs-to-know-the-lightweight-photographer-books","title":"Essential Colour Management: What every photographer needs to know (The Lightweight Photographer Books)","description":"\u003cp\u003e\u003cspan\u003eIf you are serious about photography and want to produce images of the highest quality, you need to apply colour management to your workflow. Unfortunately this can be one of the most daunting, confusing, complex and error prone areas of photography to master.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIf you have worked for hours to perfect an image only to find it looks dreadful on someone else's monitor, you will understand how frustrating this can be.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePerhaps you spent hours and wasted much money on ink and paper, trying to produce a print that matches your monitor.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWorse still, perhaps you paid someone else to produce your prints only to find that they look dreadful.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eProblems such as these are common and most photographers will face them at some time. Some will spend days, weeks, months or even years trying to identify and fix the issues. Many will give up in frustration and resign themselves to the \"fact\" that they don't understand digital photography. This is so unfortunate as most problems can be easily corrected once you understand the essentials of colour management.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn this concise book (21,000 words and 87 illustrations) you will learn everything you need to know as a photographer to master colour management from capture to output. The basics of the subject will be fully explained so that you gain real practical knowledge that you can apply to your work. The book also provides a solid foundation to progress to more advanced material in the furture should you wish to do so.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDon't suffer in silence when help is available.\u003c\/span\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32322691760225,"sku":"","price":5.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/412VkAahY8L.jpg?v=1590242562"},{"product_id":"mastering-nik-viveza-transform-your-colour-photography-1","title":"Mastering Nik Viveza: Transform Your Colour Photography","description":"\u003cp\u003eSince the first edition of this book, Google has made the Nik Collection and Viveza FREE and then sold the Nik Collection to DxO. Despite these developments, this book continues to work with the latest Nik Collection 2018.\u003c\/p\u003e\n\u003cp\u003eUsing Viveza’s tools correctly can literally transform an average image into a beautiful photograph. Following this concise, informative book you will quickly achieve professional quality results with Viveza.\u003c\/p\u003e\n\u003cp\u003eYou will learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to dramatically reduce your editing time using the features of the Viveza interface.\u003c\/li\u003e\n\u003cli\u003eControl colour and light in your photography through careful editing.\u003c\/li\u003e\n\u003cli\u003eTo apply counterintuitive adjustments to achieve excellent results.\u003c\/li\u003e\n\u003cli\u003eHow to use Control Points to selectively target adjustments, and how to use multiple control points greater precision.\u003c\/li\u003e\n\u003cli\u003eWays to integrate Viveza into your photo editing workflow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book also includes a valuable discount for an accompanying Viveza video course.\u003c\/p\u003e\n\u003cp\u003eAt the end of the book you will find four full-length examples. These demonstrate how, starting with a basic image you can transform it into an impressive photograph. You can also download the high-resolution images from the author’s website, allowing you to follow along on your own PC or Mac.\u003c\/p\u003e\n\u003cp\u003eThe second edition of the book has been expanded to include more examples and more in-depth information. Despite this, it retains the concise, hand on approach that made the first edition so popular. If you have ever struggled to make your images look the way you want them to,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003edownload Viveza and use this book\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32322697855073,"sku":"","price":6.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51omcfZaodL_1.jpg?v=1590242695"},{"product_id":"dramatic-black-white-photography-using-nik-silver-efex-pro-3","title":"Dramatic Black \u0026 White Photography Using Nik Silver Efex Pro 2","description":"\u003cp\u003eNik Silver Efex Pro 2 quickly gained an enthusiastic following amongst photographers’ keen to produce dramatic black and white photography. Today, it still enjoys a strong following and for good reason. It helps you to quickly produce photographs that could take many hours using other photo editors. Despite this, a lot of photographers still don’t realise the full potential of their work.\u003c\/p\u003e\n\u003cp\u003eThe secret to success with Nik Silver Efex Pro is like most things in life. It’s knowing what to do to achieve the desired outcome.\u003c\/p\u003e\n\u003cp\u003eThis is where this book can help you.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt thoroughly explains every control in the Silver Efex software. Not by using vague descriptions, but by examining the effect of the controls on actual images.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eYou will find recommendations about which sliders to use to achieve specific results.\u003c\/li\u003e\n\u003cli\u003eThere are tips spread throughout the book explaining how to accomplish dramatic results as well as improve your photo editing.\u003c\/li\u003e\n\u003cli\u003eIt explains the order in which you should apply adjustments to your image to improve their appearance (it’s not the order the interface suggests).\u003c\/li\u003e\n\u003cli\u003eThere are ideas about how to pre-process your photos before converting them black and white.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eContained in this book are four full length examples, detailing image conversions using Nik Silver Efex Pro 2. To support the worked examples, you can download the starting images from the author's website and follow his editing on your own computer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis book will help you achieve dramatic black \u0026amp; white conversions with your images.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32322708504673,"sku":"","price":8.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51ZOxLDN3wL.jpg?v=1590242849"},{"product_id":"steve-jobs","title":"Steve Jobs","description":"\u003cp\u003e\u003cspan\u003eBased on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson’s portrait touched millions of readers.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAt a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAlthough Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHis friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHis tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSteve Jobs\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003eis the inspiration for the movie of the same name starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32330954080353,"sku":"","price":15.8,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/418oH6YjpFL.jpg?v=1590346807"},{"product_id":"the-ride-of-a-lifetime-lessons-learned-from-15-years-as-ceo-of-the-walt-disney-company","title":"The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company","description":"\u003cp\u003e\u003cspan\u003eRobert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eToday, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e\u003cspan\u003e, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including:\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cb\u003eOptimism.\u003c\/b\u003e\u003cspan\u003e Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cb\u003eCourage.\u003c\/b\u003e\u003cspan\u003e Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cb\u003eDecisiveness.\u003c\/b\u003e\u003cspan\u003e All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• \u003c\/span\u003e\u003cb\u003eFairness.\u003c\/b\u003e\u003cspan\u003e Treat people decently, with empathy, and be accessible to them.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the \u003c\/span\u003e\u003ci\u003eStar Wars\u003c\/i\u003e\u003cspan\u003e mythology.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently \u003c\/span\u003e\u003ci\u003ethemselves,\u003c\/i\u003e\u003cspan\u003e as they navigate their professional and even personal lives.”\u003c\/span\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32330957979745,"sku":"","price":15.8,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/41gr0fllE9L.jpg?v=1590346892"},{"product_id":"business-adventures-twelve-classic-tales-from-the-world-of-wall-street","title":"Business Adventures: Twelve Classic Tales from the World of Wall Street","description":"\u003cp\u003e\u003cspan\u003eWhat do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eStories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime \u003c\/span\u003e\u003ci\u003eNew Yorker\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003econtributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFive additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . \u003c\/span\u003e\u003ci\u003eBusiness Adventures\u003c\/i\u003e\u003cspan\u003e is truly financial journalism at its liveliest and best.\u003c\/span\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32330959323233,"sku":"","price":21.89,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51ZXbgG0YJL.jpg?v=1590347008"},{"product_id":"tap-dancing-to-work-warren-buffett-on-practically-everything-1966-2013","title":"Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2013","description":"\u003cp\u003eWhen Carol Loomis first mentioned a little-known Omaha hedge fund manager in a 1966\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eFortune\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003earticle, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor—nor that she and Buffett would quickly become close personal friends. As Buf­fett’s fortune and reputation grew over time, Loomis used her unique insight into Buffett’s thinking to chronicle his work for\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eFortune\u003c\/i\u003e, writ­ing and proposing scores of stories that tracked his many accomplishments—and also his occa­sional mistakes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow Loomis has collected and updated the best Buffett articles\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eFortune\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003epublished between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major arti­cle that supplies context and her own informed point of view. Readers will gain fresh insights into Buffett’s investment strategies and his thinking on management, philanthropy, public policy, and even parenting. Some of the highlights include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe 1966 A. W. Jones story in which\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eFortune\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003efirst mentioned Buffett.\u003c\/li\u003e\n\u003cli\u003eThe first piece Buffett wrote for the magazine, 1977’s “How Inf lation Swindles the Equity Investor.”\u003c\/li\u003e\n\u003cli\u003eAndrew Tobias’s 1983 article “Letters from Chairman Buffett,” the first review of his Berk­shire Hathaway shareholder letters.\u003c\/li\u003e\n\u003cli\u003eBuffett’s stunningly prescient 2003 piece about derivatives, “Avoiding a Mega-Catastrophe.”\u003c\/li\u003e\n\u003cli\u003eHis unconventional thoughts on inheritance and philanthropy, including his intention to leave his kids “enough money so they would feel they could do anything, but not so much that they could do nothing.”\u003c\/li\u003e\n\u003cli\u003eBill Gates’s 1996 article describing his early impressions of Buffett as they struck up their close friendship.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScores of Buffett books have been written, but none can claim this work’s combination of trust between two friends, the writer’s deep under­standing of Buffett’s world, and a very long-term perspective.\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32330964959329,"sku":"","price":21.89,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/518Wl2TG9lL.jpg?v=1590347100"},{"product_id":"investing-between-the-lines-how-to-make-smarter-decisions-by-decoding-ceo-communications","title":"Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications","description":"\u003cp\u003e\u003ci\u003eInvesting Between the Lines\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eintroduces a revolutionary method for evaluating the financial integrity of a company. You don’t need special access to “insider” information or a degree in accounting to figure it out. In fact, the secret is right in front of you—in black and white—in the words of every shareholder letter, annual report, and corporate correspondence you receive.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eInvesting Between the Lines\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eshows you how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDecipher the “FOG” of confusing company communications\u003c\/li\u003e\n\u003cli\u003eDecode the real meaning behind corporate jargon and platitudes\u003c\/li\u003e\n\u003cli\u003eSeparate the facts from the fluff in annual reports and quarterly earnings calls\u003c\/li\u003e\n\u003cli\u003eSafeguard your money by investing in companies that steward investor capital\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eToo often, corporate executives and investment professionals are expected to deliver short-term results. As a result, they are compelled to turn to accounting techniques and unclear language to meet these expectations.\u003c\/p\u003e\n\u003cp\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eInvesting Between the Lines\u003c\/i\u003e, L.J. Rittenhouse lays out her time-tested approach for recognizing at-risk businesses before trouble hits. This is the same method she used to predict the collapse of Enron and the fall of Lehman.\u003c\/p\u003e\n\u003cp\u003eFrom comparing the statements of Ford, GM, and Toyota to revealing why FedEx and Wells Fargo have been so successful,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eInvesting Between the Lines\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eshows that Rittenhouse’s system is one of the most powerful tools a corporate leader or investor can have. Once you learn the clues to decode CEO communications, you will be able to invest between the lines—to figure out exactly what a company’s CEO is or isn’t telling you.\u003c\/p\u003e\n\u003cp\u003eWhether you’re a professional investor, a new shareholder, or a CEO who wants to improve how your company communicates,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eInvesting Between the Lines\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis one of the best investments you’ll ever make.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePraise for\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eInvesting Between the Lines\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e“Rittenhouse is still on the side of the angels.”\u003cbr\u003e\u003c\/b\u003e—WARREN BUFFETT, Chairman and CEO, Berkshire Hathaway\u003c\/p\u003e\n\u003cp\u003e“Tremendous!\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eInvesting Between the Lines\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis destined to become a classic in showing how candor is the language of trust and how trust is the basis on which companies ultimately succeed.”\u003cbr\u003e\u003cb\u003e—STEPHEN M. R. COVEY, author of the\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eand #1\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003ebestseller,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Speed of Trust\u003c\/i\u003e, and coauthor of\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eSmart Trust\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e“Before investing only by the numbers, read Investing Between the Lines. In it, L.J. Rittenhouse makes a compelling case that CEOs’ words matter too.”\u003cbr\u003e\u003cb\u003e—JAMES HESKETT, Baker Foundation Professor Emeritus, Harvard Business School, and author of\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Culture Cycle\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e“An intriguing read that gets to the heart of the 21st-century leadership challenge—the need for leaders to candidly build and earn the trust of their stakeholders in an enduring way.”\u003cbr\u003e\u003cb\u003e—DOUGLAS R. CONANT, Former President, CEO, and Director of Campbell Soup Company and\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003ebestselling author of\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eTouchPoints\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e“This book is the Rosetta Stone for investors and the high-water mark for CEOs.”\u003cbr\u003e\u003cb\u003e—DAVID CHILDERS, CEO of Compli, Inc., and Director, Society of Corporate Compliance and Ethics\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e“L.J. Rittenhouse reports on over a decade of research analyzing executive communications and finds leadership clues that reveal the true values of a corporate culture which, in turn, determine performance.”\u003cbr\u003e\u003cb\u003e—LOUISE M. MORMAN, Executive Director, Lockheed Martin Leadership Institute, Miami University\u003c\/b\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32330967973985,"sku":"","price":11.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51I9EVw-WtL.jpg?v=1590347170"},{"product_id":"investing-in-financial-research-a-decision-making-system-for-better-results-area-method-publications","title":"Investing in Financial Research: A Decision-Making System for Better Results (AREA Method Publications)","description":"\u003cp\u003eEvery day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund or buy a condominium. These decisions are complex and financially tricky—even for financial professionals. But the literature available on financial research is dated and narrowly focused without any real practical application. Until now there's been a gap in the literature: a book that shows you how to conduct a step by step comprehensive financial investigation that ends in a decision.\u003c\/p\u003e\n\u003cp\u003eThis book gives you that how.\u003c\/p\u003e\n\u003cp\u003eInvesting In Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn's AREA Method—a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement—and applies it to investigating financial situations. AREA is applicable to all sorts of financial sleuthing, whether for investment analysis or investigative journalism. It allows you to be the expert in your own life.\u003c\/p\u003e\n\u003cp\u003eThe AREA Method provides you with:\u003cbr\u003e-Defined tasks that guide and focus your research on your vision of success;\u003cbr\u003e-A structure that isolates your sources, giving you insight into their perspectives, biases and incentives;\u003cbr\u003e-Investigative resources, tips and techniques to upgrade your research and analysis beyond document-based sources;\u003cbr\u003e-Exercises to foster creativity and originality in your thinking;\u003cbr\u003e-A sequence and framework that brings your disparate pieces of research together to build your confidence and conviction about your financial decision.\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32331645255777,"sku":"","price":17.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/41UFl80GOgL._SX348_BO1_204_203_200.jpg?v=1590357129"},{"product_id":"dear-shareholder-the-best-executive-letters-from-warren-buffett-prem-watsa-and-other-great-ceos","title":"Dear Shareholder: The best executive letters from Warren Buffett, Prem Watsa and other great CEOs","description":"\u003cp\u003e\u003cspan\u003eThe shareholder letters of corporate leaders are a rich source of business and investing wisdom. There is no more authoritative resource on subjects ranging from leadership and management to capital allocation and company culture.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBut with thousands of shareholder letters written every year, how can investors and students of the corporate world sift this vast swathe to unearth the best insights?\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eDear Shareholder\u003c\/i\u003e\u003cspan\u003e is the solution!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn this masterly new collection, Lawrence A. Cunningham, business expert and acclaimed editor of \u003c\/span\u003e\u003ci\u003eThe Essays of Warren Buffett\u003c\/i\u003e\u003cspan\u003e, presents the finest writers in the genre of the shareholder letter, and the most significant excerpts from their total output. Skillfully curated, edited and arranged, these letters showcase the ultimate in business and investment knowledge from an all-star team.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eDear Shareholder\u003c\/i\u003e\u003cspan\u003e holds letters by more than 20 different leaders from 16 companies. These leaders include Warren Buffett (Berkshire Hathaway), Tom Gayner (Markel), Kay Graham and Don Graham (The Washington Post and Graham Holdings), Roberto Goizueta (Coca-Cola), Ginni Rometty (IBM), and Prem Watsa (Fairfax).\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTopics covered in these letters include the long-term focus, corporate culture and commitment to values, capital allocation, buybacks, dividends, acquisitions, management, business strategy, and executive compensation.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAs we survey the corporate landscape in search of outstanding companies run by first-rate managers, shareholder letters are a valuable resource. The letters also contain a wealth of knowledge on the core topics of effective business management. Let \u003c\/span\u003e\u003ci\u003eDear Shareholder\u003c\/i\u003e\u003cspan\u003e be your guide.\u003c\/span\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32331662295137,"sku":"","price":27.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/41CfVevGn4L.jpg?v=1590357217"},{"product_id":"the-joys-of-compounding-the-passionate-pursuit-of-lifelong-learning-revised-and-updated-heilbrunn-center-for-graham-dodd-investing-series","title":"The Joys of Compounding: The Passionate Pursuit of Lifelong Learning, Revised and Updated (Heilbrunn Center for Graham \u0026 Dodd Investing Series)","description":"\u003cp\u003e\u003cspan\u003eValue investing is not just a system for success in the market. It is also an intellectual toolkit for achieving a deeper understanding of the world. In \u003c\/span\u003e\u003ci\u003eThe Joys of Compounding\u003c\/i\u003e\u003cspan\u003e, value investor Gautam Baid builds a holistic approach to value investing and philosophy from his wide-ranging reading, combining practical approaches, self-cultivation, and business wisdom.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDistilling investment and life lessons into a comprehensive guide, Baid integrates the strategies and wisdom of preeminent figures whose teachings have stood the test of time. Drawing on the work of investing greats like Warren Buffett, Charlie Munger, and Ben Graham, as well as philosophers and scholars, he artfully interweaves the lessons learned from his many teachers. Baid demonstrates their practical applications in the areas of business, investing, and decision making, and also shows that these ideas can be applied to one’s own life with just as much reward.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eA celebration of the value investing discipline, this book also recounts Baid’s personal experiences, testifying to his belief that the best investment you can make is an investment in yourself. \u003c\/span\u003e\u003ci\u003eThe Joys of Compounding\u003c\/i\u003e\u003cspan\u003e offers curated reflections on life and learning for all investors, investment enthusiasts, and readers seeking a dose of practical wisdom.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis revised and updated edition highlights Baid’s distinctive voice.\u003c\/span\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32331679301729,"sku":"","price":28.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/51QwCW1VSQL._SY346.jpg?v=1590357307"},{"product_id":"intuition-its-powers-and-perils","title":"Intuition: Its Powers and Perils","description":"\u003cp\u003e\u003cspan\u003eHow reliable is our intuition? How much should we depend on gut-level instinct rather than rational analysis when we play the stock market, choose a mate, hire an employee, or assess our own abilities? In this engaging and accessible book, David G. Myers shows us that while intuition can provide us with useful - and often amazing - insights, it can also dangerously mislead us.\u003c\/span\u003e\u003c\/p\u003e","brand":"Limafashionstore","offers":[{"title":"Default Title","offer_id":32331691655265,"sku":"","price":18.99,"currency_code":"MAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/3472\/3169\/products\/41gcvNMu-QL._SX329_BO1_204_203_200.jpg?v=1590357426"}],"url":"https:\/\/limafashionstore.myshopify.com\/collections\/frontpage.oembed?page=2","provider":"Limafashionstore","version":"1.0","type":"link"}